As a Toronto-based cannabis retailer, Cori had one real enemy – noise. In a super saturated market, Cori needed a strategy to stand out in a sea of sameness.

Partnering with the strategic team at Color, we designed an identity that invited an audience that was being excluded. One that might be slightly older, skewing female and curious about how cannabis could be used for wellness. The tag line, “Wonder In” invited that curiosity figuratively and literally into the retail space. The optimistic joyful palette paired with custom abstract nature illustrations created a system that went on to be used by teams to craft engaging and delightful digital and in-store experiences.