Trend Hunter started as a trend-spotting website, but over the years, they’ve evolved into a full-service trend agency. From Disney to Nasa, they advise the world’s biggest companies on how to innovate. But Trend Hunter’s enemy was that their identity was not as sophisticated as their brand or their audience. 

Our creative challenge was to elevate Trend Hunter both externally and internally. We created a new modern design system with a black-and-white palette, geometric patterns, and a confident tone. The tagline, "Create The Future," empowers employees (now called Futurists) and reassures their clients. The new identity leverages the idea of connecting dots, using geometric patterns and imagery, and its endless permutations allowed the internal design team to continue expanding the brand assets into the future.