Following many acquisitions and mergers, CloudMD had grown to become a leading healthcare technology company in North America. But with this came too many identities and no single consistent message or voice. And for all of these brands, the biggest challenge was employee apathy. Even when people need care, they often don’t understand or take advantage of their employee benefits.

Our challenge was to help them strategically bring ten brands and their unique services under a single brand identity with a value proposition, name, logo, identity system, website, and app UI design that was friendly and approachable and made accessing healthcare not just simple, but enjoyable.