CloudMD
CloudMD
CloudMD
Take Care with Kii
Take Care with Kii
Take Care with Kii
CloudMD Kii branding hero
CloudMD Kii branding hero
CloudMD Kii branding hero
CloudMD Kii branding hero

Take care with Kii, from Cloud MD.

Following many acquisitions and mergers, CloudMD had grown to become a leading healthcare technology company in North America. But with this came too many identities and no single consistent message or voice. And for all of these brands, the biggest challenge was employee apathy. Even when people need care, they often don’t understand or take advantage of their employee benefits.

Our challenge was to help them strategically bring ten brands and their unique services under a single brand identity with a value proposition, name, logo, identity system, website, and app UI design that was friendly and approachable and made accessing healthcare not just simple, but enjoyable. 



Client

CloudMD

Services

Naming, Identity, Tone, Art Direction, Website, Video

Year


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Let’s be friends.

Have a project?

We’d love to chat. No strings attached.

Want to work with us?

We’re a fun, inclusive and equitable team looking to work with smart and talented people who enjoy a healthy work/life balance.

If that sounds like you, send your portfolio or CV to:

© 2023 Friends & Enemies, Inc.

Let’s be friends.

Have a project?

We’d love to chat. No strings attached.

Want to work with us?

We’re a fun, inclusive and equitable team looking to work with smart and talented people who enjoy a healthy work/life balance.

If that sounds like you, send your portfolio or CV to:

© 2023 Friends & Enemies, Inc.

Let’s be friends.

Have a project?

We’d love to chat.
No strings attached.

Want to work with us?

We’re a fun, inclusive and equitable team looking to work with smart and talented people who enjoy a healthy work/life balance.

If that sounds like you, send your portfolio or CV to:

© 2023 Friends & Enemies, Inc.