Founded in 2016 by creative director Catherine Baird and executive producer Ben McEvoy, our mission to create brands and experiences that are powerful, meaningful, accessible and loved. Our award-winning team brings together backgrounds in brand design, user experience, copywriting, digital advertising, animation and creative technology.
Our sister agency Imaginary Friends (site coming soon) has been built to create original, unique and compelling multi-platform stories that add value to people’s lives, our culture and our communities.
Founded in 2016 by creative director Catherine Baird and executive producer Ben McEvoy, our mission to create brands and experiences that are powerful, meaningful, accessible and loved. Our award-winning team brings together backgrounds in brand design, user experience, copywriting, digital advertising, animation and creative technology.
Our sister agency Imaginary Friends (site coming soon) has been built to create original, unique and compelling multi-platform stories that add value to people’s lives, our culture and our communities.
22
years
Tackling enemies with some of Canada’s most beloved brands.
10
BFFs
Our core team consists of senior creative directors, producers, design directors and creative technologists.
20+
'Special' Friends
We’ve hand-picked the best in the biz when the project needs a specialized skill-set.
Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health Solutions
Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health Solutions
Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health Solutions
Friends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health SolutionsFriends & Enemies were such valuable partners as we fully re-branded our national organisation on its 20th anniversary. They found us a powerful new name that brings the org’s DNA to life, and a visual identity we love.
With a full suite of creative including punchy messaging and an anthem video that still brings a tear we’re so grateful that F&E joined our team.
Alison Henning,
Director Communications
MakeWayFriends + Enemies has redefined what an agency client relationship should be. They listen, they care, they do great work at a fast pace and actually manage to respect budgets.
I can honestly say our partnership with F+E was a direct contributor to our teams success.Tara Resnick,
Director of Marketing
Shoppers Drug Mart — Employee Health Solutions
Friends + Enemies is a design studio and digital creative agency working with funded startups, scale-ups and big brands with innovative initiatives.
Strategy
We develop research-driven business, brand and campaign strategies to maximize our clients’ reach and impact.
Design
We listen and learn all we can to create a brand's unique look and feel, from visual identity to tone of voice, photography, video and more.
Production
We build things people want to use, from websites and collateral to campaigns and content — we don't mind going wild too.
More than the work, it’s about working together.
Our clients often remark on the positive experience of working with our team, not just the outcome. When we embark on a project together it can be several months to a year or more of collaboration. We never pitch and pass to junior team members and our values drive all of our interactions with clients, core team members and suppliers.
Respect
We focus on positive, healthy and equitable relationships with teams and clients.
Be World Class
The work we do is top shelf and we must be proud of anything we create.
Do Good
We aim to work with brands that are adding value to the world, not just making more noise.
Challenge
As the world evolves, we challenge ourselves to adapt and learn, and challenge our clients to do as well.
More than the work, it’s about working together.
Our clients often remark on the positive experience of working with our team, not just the outcome. When we embark on a project together it can be several months to a year or more of collaboration. We never pitch and pass to junior team members and our values drive all of our interactions with clients, core team members and suppliers.
Respect
We focus on positive, healthy and equitable relationships with teams and clients.
Be World Class
The work we do is top shelf and we must be proud of anything we create.
Do Good
We aim to work with brands that are adding value to the world, not just making more noise.
Challenge
As the world evolves, we challenge ourselves to adapt and learn, and challenge our clients to do as well.
Friends with some of Canada’s most beloved brands. Check out some of our work.
Friends with some of Canada’s most beloved brands.
Friends with some of Canada’s most beloved brands. Check out some of our work.
