Creative friends helping brands overcome their greatest enemies.

We are experienced, senior creative thinkers — and doers. We have a knack for making complex problems simple, exciting and beautiful, no matter the category or audience.

Together we dig deep with our clients to breakthrough with the right strategy and creative to generate ideas with purpose. With our network of talented, senior specialists, we execute these ideas across any and every platform.

Friends with...

  1. Art and Design

    All three partners are practicing artists. We love creativity. Making stuff is our favourite thing and so we bring that art school, can-do mindset to all of our projects.

  2. Our Clients

    Trust and honesty create the best work. With all of our clients, we feel like we’re in this together. Working as one team with one dream: to tackle that enemy!

  3. Our Wicked Network

    Call us picky, but we only want to work with the best strategists, producers, and creators in the biz—they just happen to be our Friends.

  4. Time

    We went rogue from our old agencies to reclaim our creativity. At Friends & Enemies we take the time to stay ahead of trends, seek out inspiration and enjoy the world.

Enemies of…

  1. Excess

    Our blood boils when we see just how much our clients are charged for some of the simplest services. We are scrappy creatives who know how to do great things with what we’ve got.

  2. Waste

    Long email chains. Longer meetings. No thank you. Being efficient is how we roll. From the way we communicate to run a project, we keep things simple and smart. Isn’t it how we all want to work?

  3. Fear

    New tech, newer trends. We are always ready to face what’s next for our clients. We never cower from new opportunities or difficult boardrooms.

  4. Sameness

    Same-old, same-old, is old. We’re not in the business of doing what was done, we’re here to push ideas, challenge what’s possible, build brands that stand up and out.

The Team

  • Catherine Baird

    Creative Director – Design & Experience

    Catherine is a multi-disciplinary creative who works closely with clients on strategy, building out identities, crafting art direction, and designing engaging digital experiences.

    Before founding Friends & Enemies, Catherine led creative departments at henderson bas, DraftFCB, Dashboard and 5eme Gauche in Paris, France.

    With over 18 years in the biz, Catherine has earned many creative awards and gained great experience working with beloved brands like Joe Fresh, Tangerine, President’s Choice, Mercedes, Capital One, Hellmans, Tim Hortons, and Kraft.

  • Ben McEvoy

    Executive Producer

    Jack of all trades, master of some. From crafting budgets to connecting partners, Ben leads all F&E projects from start to launch.

    As Partner / Executive Producer, Ben works with our clients leading our team of senior creatives and broad network of multi-disciplinary production partners to execute on all our content experiences for brands, agencies and media clientele. As a creator, Ben loves joining in on brainstorms, ideating out concepts, coding and even illustrating final artwork.

    With over 17 years of experience, Ben has lead a wide range of interactive and experiential projects for clients like Spotify, Vice, GMC / Chevrolet, Loblaws, Shoppers Drug Mart, Oreo, Mozilla, Lionsgate Films, 20th Century Fox, and even Google.

  • Julie Stolberg

    Creative Director - Copy & Content

    A writer's writer, Julie is happiest working on creative strategies, crafting a brand’s voice, ideating concepts, writing scripts and delivering marketing content.

    From print to digital, Julie’s experience runs 18 years, teaming up with high profile brands like Manulife, Tangerine, IBM, Coke, Molson and many CPG clients such as Kellogg’s, Earth’s Own, and Hellmann’s.

    A veteran to both the agency and freelance contract world, Julie has solved major marketing problems and picked up some snazzy awards with Ogilvy & Mather, henderson bas, Dentsu, Leo Burnett, WE and Spin Master.

The Friends

From strategists to media buyers, photographers to animators, developers to social media managers, we don’t just know the country’s top senior thinkers, they are also our friends. And much like ourselves, they’ve moved on from their corporate and agency positions to do more of what they love without all the busy overheads and endless crunch. When it comes to full-service thinking and execution, The Friends are our secret weapon. Together, we know how to solve business problems with collaboration, transparency, deep experience, and joy.


  • Brand Strategy
  • Naming
  • Brand Identity
  • Employer Branding
  • Brand Voice
  • Advertising
  • Art Direction
  • Scriptwriting
  • Branded Storytelling
  • Video Production
  • Marketing Collateral
  • Radio & OOH
  • Social Content
  • Editorial Content
  • User Experience Design
  • Interaction & UI Design
  • Design Systems
  • Web & Mobile Development


We work with both self-starter entrepreneurs and start-ups inside corporations. We thrive with clients who embrace change; whether they are creating an innovative product, using technology in new ways, or striving for a sustainable future.

The start of a beautiful friendship.

Ready to take on your business’s biggest enemy? We have some ideas.

Let's chat