TripArc
TripArc
TripArc
It's time to see the world through violet tinted glasses.
It's time to see the world through violet tinted glasses.
It's time to see the world through violet tinted glasses.
It's time to see the world through violet tinted glasses.
Client
TripArc
TripArc
TripArc
Services
Naming, Branding, Art Direction, Tone of Voice
Naming, Branding, Art Direction, Tone of Voice
Services
Naming, Branding, Art Direction, Tone of Voice
Year
2021
2021
Year
2021
Travel in a whole new way.
TripArc and Travel Edge are global leaders in luxury travel, with an immense reach with agents and providers worldwide.
Travel in a whole new way.
TripArc and Travel Edge are global leaders in luxury travel, with an immense reach with agents and providers worldwide.
The Enemy
Agents and providers are typically members of global travel consortiums that provide benefits and opportunities for member organizations. But it became clear that the legacy model for consortiums was outdated and in dire need of disruption, and they needed help rapidly naming and branding this new initiative.
Our creative team rolled up our sleeves and pulled out our passports on a journey to uncover a new name and brand for this exciting new business. Multiple rounds of exploration eventually yielded a new name, and inspiration for a new visual identity — Violet.
The Enemy
Agents and providers are typically members of global travel consortiums that provide benefits and opportunities for member organizations. But it became clear that the legacy model for consortiums was outdated and in dire need of disruption, and they needed help rapidly naming and branding this new initiative.
Our creative team rolled up our sleeves and pulled out our passports on a journey to uncover a new name and brand for this exciting new business. Multiple rounds of exploration eventually yielded a new name, and inspiration for a new visual identity — Violet.
The enemy
Agents and providers are typically members of global travel consortiums that provide benefits and opportunities for member organizations. But it became clear that the legacy model for consortiums was outdated and in dire need of disruption, and they needed help rapidly naming and branding this new initiative.
Our creative team rolled up our sleeves and pulled out our passports on a journey to uncover a new name and brand for this exciting new business. Multiple rounds of exploration eventually yielded a new name, and inspiration for a new visual identity — Violet.
01
01
A Global Garden — Crafting the Name 'Violet'
Naming a disruptor in the travel industry required thorough research and creativity. We navigated through various naming territories, ultimately choosing 'Violet.' The name symbolizes the ubiquitous presence of the flower around the world, emphasizing the collective strength that comes from small entities clustering together. It's not just a name but a philosophy for how consortiums should operate: small but mighty, global yet connected.
A Global Garden — Crafting the Name 'Violet'
Naming a disruptor in the travel industry required thorough research and creativity. We navigated through various naming territories, ultimately choosing 'Violet.' The name symbolizes the ubiquitous presence of the flower around the world, emphasizing the collective strength that comes from small entities clustering together. It's not just a name but a philosophy for how consortiums should operate: small but mighty, global yet connected.
02
02
Beyond Blue Skies — A uniquely ownable aesthetic
The travel industry often leans on blues and earth tones, failing to stand out. We broke the mold with a warm, yet refined color palette that would cut through the noise. Our typography was equally deliberate, balancing sophistication with accessibility, perfectly straddling the line between corporate elegance and human touch.
Beyond Blue Skies — A uniquely ownable aesthetic
The travel industry often leans on blues and earth tones, failing to stand out. We broke the mold with a warm, yet refined color palette that would cut through the noise. Our typography was equally deliberate, balancing sophistication with accessibility, perfectly straddling the line between corporate elegance and human touch.
03
03
An Infinite Canvas — Art Direction with the Far Horizons
Of course we all know a brand isn't just a logo; it's an experience. Beyond that, however, it is also a system that needs to consider how it will be used in the long run. Travel imagery is extremely diverse, but it is critical to showcasing the services, and can become very same-same if not leveraged properly.
In order to differentiate the brand, and ensure we could use all manner of travel photography in the process, we created a composite aesthetic that combined solid colour blocks with high-quality photography. This approach gave the marketing team the flexibility to create an endless stream of visual assets tailored for any application, united by a single, recognizable style but never limited to one kind of imagery.
An Infinite Canvas — Art Direction with the Far Horizons
Of course we all know a brand isn't just a logo; it's an experience. Beyond that, however, it is also a system that needs to consider how it will be used in the long run. Travel imagery is extremely diverse, but it is critical to showcasing the services, and can become very same-same if not leveraged properly.
In order to differentiate the brand, and ensure we could use all manner of travel photography in the process, we created a composite aesthetic that combined solid colour blocks with high-quality photography. This approach gave the marketing team the flexibility to create an endless stream of visual assets tailored for any application, united by a single, recognizable style but never limited to one kind of imagery.
