Travel Edge / TripArc
Travel Edge / TripArc
Travel Edge / TripArc
It's time to see the world through violet tinted glasses.
It's time to see the world through violet tinted glasses.
It's time to see the world through violet tinted glasses.

Violet Travel Branding

TripArc and Travel Edge are global leaders in luxury travel, with an immense reach with agents and providers worldwide.

The enemy — agents and providers are typically members of global travel consortiums that provide benefits and opportunities for member organizations. But it became clear that the legacy model for consortiums was outdated and in dire need of disruption, and they needed help rapidly naming and branding this new initiative.

Our creative team rolled up our sleeves and pulled out our passports on a journey to uncover a new name and brand for this exciting new business. Multiple rounds of exploration eventually yielded a new name, and inspiration for a new visual identity — Violet.

Client

Travel Edge / TripArc

Services

Naming, Branding, Art Direction, Tone of Voice

Year

2021

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Have a project?

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Want to work with us?

We’re a fun, inclusive and equitable team looking to work with smart and talented people who enjoy a healthy work/life balance.

If that sounds like you, send your portfolio or CV to:

© 2023 Friends & Enemies, Inc.

Let’s be friends.

Have a project?

We’d love to chat. No strings attached.

Want to work with us?

We’re a fun, inclusive and equitable team looking to work with smart and talented people who enjoy a healthy work/life balance.

If that sounds like you, send your portfolio or CV to:

© 2023 Friends & Enemies, Inc.

Let’s be friends.

Have a project?

We’d love to chat.
No strings attached.

Want to work with us?

We’re a fun, inclusive and equitable team looking to work with smart and talented people who enjoy a healthy work/life balance.

If that sounds like you, send your portfolio or CV to:

© 2023 Friends & Enemies, Inc.