MadeGood / Riverside Natural Foods
MadeGood / Riverside Natural Foods
MadeGood / Riverside Natural Foods
Snack Back To School
Snack Back To School
Snack Back To School
MadeGood Brand Campaign hero
MadeGood Brand Campaign hero
MadeGood Brand Campaign hero
MadeGood Brand Campaign hero

MadeGood – Snack Back to School

MadeGood has a secret: it’s made with a full serving of veggies. But up to this point, it wasn’t something widely known, and something their competition lacked. While the back-to-school season is prime time for the category, in 2020 the pandemic meant it was a time that looked different for every family. 

As every parent knows, good food = good energy. This means kids can do the things they care about the most like sports, art, and academics. We created a campaign that leveraged this sneaky addition of ingredients producing the first live-action shoot for MadeGood using CG to communicate the ingredient story. The campaign totaled 109 different videos, cross-platform, promoting multiple skews for both US and Canada pushing to both in-store retail purchase and e-commerce. So no matter what back to school looked like, MadeGood made good sense. 


Client

MadeGood / Riverside Natural Foods

Services

Campaigns, Writing, Art Direction, Production

Year

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© 2023 Friends & Enemies, Inc.

Let’s be friends.

Have a project?

We’d love to chat. No strings attached.

Want to work with us?

We’re a fun, inclusive and equitable team looking to work with smart and talented people who enjoy a healthy work/life balance.

If that sounds like you, send your portfolio or CV to:

© 2023 Friends & Enemies, Inc.

Let’s be friends.

Have a project?

We’d love to chat.
No strings attached.

Want to work with us?

We’re a fun, inclusive and equitable team looking to work with smart and talented people who enjoy a healthy work/life balance.

If that sounds like you, send your portfolio or CV to:

© 2023 Friends & Enemies, Inc.