MadeGood has a secret: it’s made with a full serving of veggies. But up to this point, it wasn’t something widely known, and something their competition lacked. While the back-to-school season is prime time for the category, in 2020 the pandemic meant it was a time that looked different for every family. 

As every parent knows, good food = good energy. This means kids can do the things they care about the most like sports, art, and academics. We created a campaign that leveraged this sneaky addition of ingredients producing the first live-action shoot for MadeGood using CG to communicate the ingredient story. The campaign totaled 109 different videos, cross-platform, promoting multiple skews for both US and Canada pushing to both in-store retail purchase and e-commerce. So no matter what back to school looked like, MadeGood made good sense.